06 - 07 March, 2018 | The Branksome Hotel & Residences, Mascot, Australia

Paul Birch

Director People, Culture and Safety

12:10 PM Promoting Diversity in the Workforce: Attracting Women and Younger Candidates in a Traditionally Male Dominated Industry

The transport industry, which is dominated by men, is in a challenging position as most of its workforce approaches retirement. Transdev is looking to revamp its workforce to include more women and younger graduates. In fact they have a goal to achieve a target of 50% women in the workforce by 2022.

The reason for this is that with a significant number of the existing workforce approaching retirement, it is critical that they have a pipeline of skilled talent to take over. As with growing the female workforce – to deliver a great customer experience, it is important that the workforce is a reflection of the customer base. This session look at their journey so far.

  • Changing the dynamics of the work culture to be more inclusive and welcoming to gender, age and cultural diversity
  • Creating a new Employee Value Proposition to appeal to younger demographics and women
  • Understanding how to attract millennials and women

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda