Paul BirchDirector People, Culture and Safety
12:10 PM Promoting Diversity in the Workforce: Attracting Women and Younger Candidates in a Traditionally Male Dominated Industry
The transport industry, which is dominated by men, is in a challenging position as most of its workforce approaches retirement. Transdev is looking to revamp its workforce to include more women and younger graduates. In fact they have a goal to achieve a target of 50% women in the workforce by 2022.
The reason for this is that with a significant number of the existing workforce approaching retirement, it is critical that they have a pipeline of skilled talent to take over. As with growing the female workforce – to deliver a great customer experience, it is important that the workforce is a reflection of the customer base. This session look at their journey so far.
- Changing the dynamics of the work culture to be more inclusive and welcoming to gender, age and cultural diversity
- Creating a new Employee Value Proposition to appeal to younger demographics and women
- Understanding how to attract millennials and women